Revolutionary insoles powered by science, perfected for feet.

Sneakers Ballet Flats Heels Trainers Boots

Sneakers Ballet Flats Heels Trainers Boots

Podiatrist-designed insoles, made for every shoe.

If you find yourself avoiding the dance floor, booking the fastest Uber, eying off the chairs, limiting your sweat sessions, waking up with pain & always opting for the ‘sensible’ shoe choice… Let’s turn this mood around!

Our patented footbeds deliver soft, pillowy comfort with all the biomechanical support you need to elevate your shoe game & get your mojo back! The only question is… FLATS or HEELS?

CHOOSE FLATS → <4cm heel height

CHOOSE HEELS → >4cm heel height

30 DAY FREE RETURN GUARANTEE

HOW TO USE ‘EM

 

Insoles redefined. Relief reimagined.

Our unique engineering optimises foot function with springy arch support and shoe-friendly dimensions. No hard pokey pressure or hard-to-fit bulk. Just long lasting comfort & relief from painful conditions like plantar fasciitis, Morton’s Neuroma, heel spurs, stress fractures, bunions, osteoarthritis and tendinopathies.

 
 

Finally, science has come to the party!

Through our research, we discovered that 8/10 people roll outwards in a heel over 4cm, even when they naturally roll inwards in flat shoes! This compromises the lateral ankle, overusing our stabilising muscles & causing the toes to scrunch…cue the onset of burning balls, claw toes & aching legs! We also found that it took only an average of 15 minutes for the pain to initiate - ouch!

The solution? Our patented EB HEELS engineering balances support along the outside foot to realign the ankle & prevent roll out, whilst ‘just enough’ arch support provides a comfy contour & redistribution of peak pressures. For the ultimate in cushioning, we created our revolutionary HEXAGEL cushioning pods that consistently micro-oscillate to deliver long-lasting comfort, whilst the multi-height pods simultaneously support the metatarsals & stabilise the foot.

Emily Smith Braidwood Podiatrist.jpg

Clinically mastered.

Working with Olympians, the top 200 women’s tennis players (she’s the WTA’s Podiatric Medical Advisor), elite sporting teams & individuals, Australian Sports Podiatrist Emily Smith has the experience & the credentials. With a passion for preventative medicine & innovation, Emily has pioneered the Emily Braidwood formulae — each with an original, patented creation that utilises the findings and feedback from thousands of patients.

Emily’s mission is to help women have fun, feel confident & train safely with a line of high-performing products that work across all shoes, activities, conditions & foot types.

“These insoles have made such a difference to my life, I’m now able to wear all the shoes I love without grimacing through every step - thank you!”

— Taylor H. Sydney.

Men’s & kids sizes have landed!

We have the whole family covered for comfort this summer…

  • “I absolutely love these got 2 pairs for walking shoes and joggers. You gave me hope that I can walk again without pain and great expense.

    I had a big operation on the right foot 6 weeks ago and been living with pain for most of my adult life.

    After spending big on specialist inserts which did nothing to assist me, finally a product that supports my feet and able to walk further than I have in years. Thank you so much.”

    -E. Johnson

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