An insole revolution inspired by an outdated industry.
Before the sneaker revolution, it was a long, uncomfortable decade of high heels & ballet flats. As a fashion-loving podiatrist, Australian Sports Podiatrist Emily Smith made it her mission to help women safely enjoy their dress shoes — even when other practitioners were forbidding their use.
After many failed clinical attempts to prescribe standard off-the-shelf insoles into high heels, Emily decided to take matters into her own hands. Following thousands of clinical hours observing patterns, undertaking research and developing prototypes, Emily found that the current insoles were based on old-school theory and were actually pushing the foot in the wrong direction!
Emily combined the findings of her high heel research and further discoveries applicable to athletes and active individuals with tested scientific principles to develop contemporary technology that delievers rebounding cushioning pods and biomechanically-balanced support suitable for all foot types, shoe styles & activities, whilst being removable, reusable & skin-stickable.
About Our Founder.
By day, Emily practices from not one, but three highly regarded Sports Medicine Centres in Sydney, Australia and is the Podiatric Medical Advisor to the top 200 women’s tennis players in the world. She has a myriad of career achievements including working with numerous Olympians, the Wallabies, Bangarra Dance Theatre & NSW Swifts, as well as presenting for Sports Medicine Australia, the Australian Physiotherapy Association, the Australian Podiatry Association and the Australian Chiropractic Association.
Emily grew up in North-West NSW sporting farm boots and ripped jeans for most of her childhood. When Emily moved to Sydney for University she discovered the super power of high heels & lipstick to elevate her look but struggled with the pain! Raised by two entrepreneurial scientists, Emily was a born problem-solver and knew there had to be an answer, she just had to find it!
“The Emily Braidwood concept was easy: There was no product on the market that was utilising current research, was transferable between shoes (& feet), that universally worked in any style of shoe and was balanced for any foot type. Once I took a step back from the outdated theories focused on arch support, it was just a matter of watching the evidence unfold and the magic happen.”
— Emily Smith, Sports Podiatrist & Founder of Emily Braidwood
Meet Our Founder.
Sports Podiatrist & Emily Braidwood Founder Emily Smith talks to STUDIO 10 about how to wear heels comfortably & safely. →
What We Stand For.
Our mission is to enhance the lives and experiences of women by providing innovative, science-backed foot health solutions.
INNOVATE: We are dedicated to pioneering products that move the needle forwards for human function. We pledge thousands of research and clinical hours to developing our product formulae.
INFORM: With 77% of people experiencing foot pain in their lifetime, our vision is to reduce the incidence of foot pain by two-thirds, by 2040 through educational content.
IMPACT: We’re committed to helping women step out safely, comfortably, and confidently. We pledge 5% of every sale to empowering disadvantaged women through education and employment.
